A drop in the number of younger users in the United States logging into Facebook is being predicted for 2018. A decline of 9.3% is expected by eMarketer for those Facebook users aged 11 and younger, while the 12 to 17 age group will fall by 5.6%, and by 5.8% for those aged 18 to 24.
This is the first time a decline is being predicted for these age groups. The two million expected to leave Facebook may turn to Instagram, which eMarketer says will gain 1.6 million users under 24 this year; but 1.9 million may go to Snapchat.
eMarketer’s principal analyst Debra Aho Williamson said:
“Snapchat could eventually experience more growth in older age groups, since it’s redesigning its platform to be easier to use. The question will be whether younger users will still find Snapchat cool if more of their parents and grandparents are on it. That’s the predicament Facebook is in.”
Facebook has a similar problem in the United Kingdom, where the number of 12 to 17 year olds using the site is expected to fall between now and 2022, continuing a trend that hit hard in 2017.