MightySignal, the mobile ad analytics firm, announced that it acquired AppMonsta, the app market data API.
The acquisition marks a step forward for MightySignal in easing its data extraction process to help app publishers uncover which leads to follow.
The company does this by crawling the web for clues using their proprietary technology, but as Ryan Buckley, CEO of the company, points out in a blog post:
“I recognized that in order for us not to run the company and ourselves to the ground, we’d need to break up the app and outsource whatever we could. SDK intelligence, of course, is core to MightySignal. We had to keep that in-house.”
“Although daily App Store scrapes from our in-house system triggered a lot of the fundamental work in MightySignal, the App Store scraping itself was not fundamental. I learned that plenty of companies did this. Not all of them built a business purely around the scrape, but there were several options in the market. I surveyed the field and settled on AppMonsta as my top pick.”
AppMonsta provides these missing pieces by being a focused and simple app that does one thing well – assembling App Store data into a scalable API.
The app’s feeds have now been integrated with MightySignal’s databases leading to a reduction in support times and population of new data fields.
The technology is already being used to collect accurate download information on Android apps.