Multimedia holding company MediaLab has promised to make Kik “faster, more reliable and & less buggy” after acquiring the popular messaging app. The deal came after weeks of uncertainty for Kik and speculation about whether the app would be shut down.
Based in Los Angeles, MediaLab owns several other mobile assets including anonymous social network Whisper and mixtape app DatPiff. It has now expanded its app portfolio with its undisclosed purchase of Kik.
Explaining its reasoning behind buying Kik, a blog post published by MediaLab said Kik’s chief executive Ted Livingston and the rest of the team “have spent the last 9 years building something truly special”.
“At the risk of sounding cheesy we are still passionate believers in what the internet promised to bring in its early days – a connected and shared experience amongst people regardless of geography or time zone,” the blog post read.
“Kik is one of those amazing places that brings us back to those early aspirations. One where you can instantly connect with someone from halfway around the world and forge a connection through common interest.”
MediaLab said its first priority going forward is to listen to feedback about how to make the Kik app better, which includes pulling back on a few features that weren’t optimised.
It also plans to introduce ads to the service to ensure that Kik’s future is more secure.