Mobile commerce platform Button just announced that it raised $30 million in a Series C funding round, led by Icon Ventures and participation from Capital One Ventures, Redpoint Ventures, Norwest Venture Partners, and DCM Ventures.
Button provides a platform that embeds commerce within an app which drives mobile revenues for publishers and mobile business for brands.
For Co-Founder and CEO, Michael Jaconi, a future Internet is shaped by action as opposed to ads. And Button does just that, monetise action and commerce on mobile devices.
“In this digital world dependent on technology giants, we’ve all lived through an era of questionable methods of monetization, ambiguous treatment of user data, and models dependent on one party losing,” he said. “The future we believe in and the future we are building is one where all parties win. If you’re a publisher wanting to build a commerce strategy or a brand looking for a third channel, Button is the platform that exists to deliver on this promise.”
Its partners include nine out of 10 of the largest retailers among the Forbes Global 2000 and all 10 leading US eCommerce retailers as ranked by eMarketer, including Samsung.
“The rapid growth of mobile commerce makes it a critical space for Samsung to deliver more convenience and value for consumers. This is why we are pleased to build scalable mobile experiences with partners such as Button and the leading brands on Button’s platform,” said Sang Ahn, VP & Head of Strategic Partnerships, Samsung Content & Services.
The company aims to use the funds to accelerate its product development, expand strategic partnerships and extend its international team.