Mavrck expands influencer marketing campaign forecasting abilities

Anne Freier

In Influencer. February 4, 2019

Mavrck, the influencer marketing platform, has just recently added new forecasting abilities to its portfolio, which allow marketers to adjust their campaigns towards specific goals and predict influencer marketing campaigns accordingly.

The added campaign features help marketers to predict and forecast content campaign performance based on historical Instagram performances.

Predictions of campaign results can be obtained in real time. Marketers then use the Performance Forecasting to track the right number of influencers to achieve their goals and are able to monitor impressions, engagements and engagement rates.

The feature also offers the option to se benchmarks for a monthly, quarterly or yearly time frame.

“With any marketing campaign, you want to be able to ensure a return on your investment,” said Lyle Stevens, Co-Founder & CEO of Mavrck. “Mavrck’s new forecasting capabilities take the guesswork out of influencer campaign performance, allowing brand marketers to estimate how a campaign is going to perform before it even begins and to make changes throughout to better track against campaign goals. This is the future of influencer marketing.”

The addition follows a range of product innovations the company released over the last few years.