Less marketing spend, more revenue. This partnership makes it easier for app developers and publishers to monetize

Partner Post - Bango Target users proven to pay in-app

Posted: July 10, 2019

One of our biggest aims at Bango is to give app developers and publishers the best audiences to monetize in-app purchases from their content. The stats alone show the strength of the market. End user spending on apps in 2018 was an estimated $106 billion (App Annie, 2018) and app developers spent around $39bn (AppsFlyer, 2018) on marketing to gain a share of this fast-growing market. 

And, here’s the kicker — on average, 5% of app users deliver more than 80% of revenue (AppsFlyer 2018, Statista 2018, AppBoy 2018). So, developers need to reach that sweet spot of users who show the highest potential to make an in-app purchase.

Bango delivers these ‘golden users’ to app developers. By applying Bango audiences based on payment insights, the revenue generated from marketing campaigns has been proven to increase in-app purchase by more than 2x.

Bango’s new partnership with the appScatter Group plc (AIM: APPS) —  a management and data intelligence platform — will help grow in-app revenues for appScatter’s global community of app developers.

Ray Anderson, CEO of Bango said that Bango is excited that appScatter’s high quality network of app developers will be joining Bango Marketplace. 

“Thousands of app developers with a track record of success can now browse and order Bango audiences online, to significantly optimize the monetization of their apps,” added Anderson.

Now, tens of thousands of developers in appScatter’s network can now boost their revenue by targeting marketing campaigns to users who are most likely to spend. The partnership gives the global appScatter developer community a unique way of targeting the small percentage of in-app purchasers which generate the majority of app developer revenues. 

According to Philip Marcella, CEO at appScatter, Bango Marketplace is a new and unique approach to maximizing ROI from user acquisition campaigns. 

“App developers can now spend on marketing that is focused on the highest value users that are most likely to pay,” said Marcella. “By leveraging the audiences from Bango Marketplace, our developer community can access users that are proven to pay for apps, gaining more active users and more revenue through cost-effective, targeted marketing spend.”

Find the users most likely to spend in your app, visit Bango.com