LoopMe partners with adsquare for mobile retargeting of digital-out-of-home campaigns

Anne Freier

In Mobile Advertising. February 13, 2017


Source LoopMe

Mobile video platform, LoopMe, is now integrated with adsquare, the mobile data exchange. The move follows successful campaign collaboration with Cadreon, the ad tech unit of IPG Mediabrands.
As part of the integration, LoopMe clients can now use mobile video ads to complement their digital-out-of-home (DOOH) campaigns and retarget users across various digital devices.
Current clients of LoopMe will be able to enhance their mobile video campaigns through pinpoint location technology.
37% of CMOs are now trying to make the consumer experience more cross-medial, according to the CMO Council. adsquare and LoopMe’s latest integration aims to do just that.
Stephen Upstone, CEO and co-founder, LoopMe, explains:

“adsquare and LoopMe’s integration allows advertisers to precisely target audiences and locations for their mobile video campaigns. The campaigns that we’ve help run already have been highly effective and exceeded benchmarks when AI was implemented. We were able to pass back to the client, the Advertising IDs of users who had the brand’s app installed, which meant they can measure any uplift in purchases and determine ROI.”

The two companies recently came together to work on a mobile video campaign for a Cadreon client. Cadreon develops programmatic tech solutions for brands such as Johnson & Johnson and Fitbit.
As part of the DOOH campaign, the advertisers employed cross proximity serving near DOOH hotspots. Consumers who were exposed to the DOOH ad, but did not see the mobile video ad, were retargeted with the video.
This campaign drove over four million views and a 6x lift in consumer engagement when AI was applied.
LoopMe extracted non-PII data from the consumer’s devices and conducted an in-depth analysis.
Robert Carson, Technical Director from Cadreon found:

“We strive to deliver our clients industry-leading innovative technology solutions. With the help of LoopMe and adsquare the results for this campaign were impressive. Having the ability to link advanced mobile data with DOOH enabled us to engage with audiences across channels and multiple screens.”

In addition, the campaign was MOAT-tracked and recorded a 92.99% human and viewability rate with a 95.86% on screen rate, exceeding benchmarks by 136% and 90%.