The Series B funding round was led by Accelerated Digital Ventures (ADV) in the capital, with existing backers Passion Capital and Felix Capital also participating.
The latest investment comes as the company, which was founded in 2014, is nearing profitability. It is currently in the process of expanding by recruiting a team of 30 engineers in Lithuania.
“Our new Vilnius office will be instrumental in helping to evolve our service,” said Giles Williams, co-founder and CTO of Urban.
“The Lithuania team will work on all aspects of our marketplace platform, including its award-winning client apps, practitioner business software, corporate offering and data science projects.”
In November 2018, the London-headquartered company expanded its on-demand services beyond massage to include osteopathy, facial and nail services.
Urban co-founder Jack Tang added: “We’re excited to partner with ADV in the next stage of our growth and ambition. ADV’s long-term investment philosophy aligns with our plans to grow sustainably and organically, improving our already robust unit economics.
“We have a super exciting roadmap ahead. Our newly expanded engineering team means we can empower even more wellness practitioners to build thriving, independent businesses with Urban. Our goal is to become the one-stop shop for on-demand wellness services, and with the services we offer today, we’re just getting started.”