LocalGlobe leads £2.2m round into agricultural app Breedr

Ben Heathcote

In App Deals. March 21, 2019

Breedr, a livestock app which “turns animal data into farmer profit”, has raised £2.2 million in funding. The seed round was led by London-based venture capital firm LocalGlobe and included an Innovate UK grant of £236,000.

Breedr is on a mission to bring the livestock industry into the digital age and help farmers improve profitability. The startup’s app allows farmers to capture data on their livestock and use it to improve the efficiency of their farms and help ensure that they can sell the animals at the most optimum time and price.

Ian Wheal, co-founder and CEO of Breedr, said:

“We are bridging the gap between farmers, processors, retailers and consumers, using big data, machine learning and machine vision. The aim is to reduce uncertainty and improve productivity of the whole livestock market.

“The beef, sheep and pig producers we are working with have a wealth of data about their animals and see our app as a way to directly add value. Today they might choose to see which animals are closest to the specification requested by their customers, but as more information is included they will be able to benchmark against other farmers in their group.”

The funding will be used to transform the meat supply chain using smart contracts, blockchain technology and machine learning.