With a growing number of LinkedIn users now viewing video ads on the platform (300% more time spent), the platform plans to improve its measurement tools for video.
The company recently announced an integration with Moat Analytics to provide third-party data insights into video ads.
LinkedIn users are 20x more likely to share video on the platform than other posts, according to the company’s internal data. So for marketers looking to advertise on LinkedIn, video should be a format to consider.
The integration of Moat Analytics means that advertisers can measure viewability metrics of their ads and validate metrics for accuracy to compare video campaign results.
This provides a better understanding of individual video campaigns and audience reach.