LinkedIn has finally rolled out its Stories feature worldwide, after revealing that it was testing the feature earlier this year.
The trials in France, Australia, Brazil, the Netherlands, UAE and the US seem to have been a success, because Stories are now live globally.
Stories can be used by individuals and businesses to share images and videos via the LinkedIn mobile app.
We’ve seen this functionality sweep across the social media landscape with Snapchat, Instagram and Facebook all making use of the posts that disappear within 24 hours.
It’s particularly popular on Instagram with 500 million daily Instagram Stories users.
LinkedIn users will be able to share videos that are up to 20 seconds long. They can include text and customised stickers as part of their Story.
“At a time when many of us are physically distanced from one another, it’s more important than ever for brands to stay connected to their audiences. LinkedIn Stories offers an authentic and visual way for them to do so – and has already proven popular with members and brands alike in the countries that already have access, including the US, India and Brazil,” said Tom Pepper, Head of Marketing Solutions UK, Ireland and Israel at LinkedIn.
“We believe Stories can become an integral part of brands’ communication strategies. My advice to any brands looking to experiment with Stories is – just do it! The great thing about Stories is that they don’t have to be slick or over produced – as long as they are authentic and match your brand and audience.”
Brands quickly jumped on the opportunity and fashion brands Christian Dior used Stories to share behind the scenes shots from Paris Fashion Week in September.
Others have used the format for competitions and Q&As.