Targeted mobile adverts are all the rage in order to maximise reach and boost ad performance.
Now, Digital Element, the geo-location tech provider announced that Linkadia, a mobile ad network has chosen to integrate its NetAcuity IP geo-location solution to boost client results.
Linkadia products include 360-degree ad solutions as well as user acquisition, traffic monetisation and programmatic options. The company can increase accuracy of its geo-targeting capabilities by incorporating IP geo-location from Digital Element.
Indeed, Digital Element’s proxy database that includes proxy type and description could potentially boost Linkadia by providing information on suspicious connections. As such, Linkadia will be able to verify performance data that it shares with clients to ensure legitimate traffic.
Dani Santamaria, CEO & Founder, Linkadia, explains:
“By using Digital Element’s IP geolocation information and by capitalising on its team’s expertise, we can increase revenues by covering more countries and carriers than ever before. We received great feedback on Digital Element through our research into IP geolocation solutions, and with versatile and easy to deploy technology, the company is a perfect fit for our needs.”
Digital Element has been running since 1999 and provides an IP routing infrastructure that analyses anonymous location data from network partners. The partnership means that Linkadia will also join other high-profile clients including Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Adform, Infectious Media, Webtrekk, Nielsen, The Ströer Group, InSkin Media, AOL’s ADTECH, Voluum.com and Cxense.
Elena Vega, Southern Europe Business Development Director, Digital Element, says:
“Linkadia relies on highly granular data to be able to achieve the greatest performance for its customers. Using our market leading IP location and intelligence data, the company can stay ahead of its competitors by providing an indispensable service to mobile advertisers looking to boost the performance of their advertising campaigns.”