Line’s monthly active user count drops, but Q2 2017 revenue and profit climbs

Andy Boxall | July 27, 2017

App Business

Messaging app Line is losing monthly active users in one of its strongest markets, but has reported a rise in profits over the same period. The fall in numbers is apparently from Indonesia, Taiwan, and Thailand, and has dropped Line’s monthly active users to 169 million from 171 million during the last quarter.

Despite this, Line’s total revenue increased from $348m to $356m, and profit was up by $80m, a massive 446% over the first quarter of the year. Advertising brings in 44% of Line’s revenue, and is up by 38.7% over 2016. TechCrunch illustrated the unusual quarterly activity in a series of graphs.

Line gets 73% of its revenue from Japan, and is heavily reliant on it as its number one market. Although user numbers fell in its other key markets over the last three months, Line’s user base in Japan increased from 68 million to 70 million in the same period.

While its user base is smaller than WhatsApp, Messenger, and WeChat, Line keeps users engaged with new features and services, including an MVNO which started operating in Japan last year.

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