Leanplum raises $11.6m in funding and introduces series of best practices for mobile marketers

Mobile marketing lifecycle platform Leanplum recently announced $11.6m in series B funding led by Kleiner, Perkins, Caufield and Byers (KPCB). The funds will be used to grow the company’s engineering team and expand its mobile marketing platform. To date, the company founded in 2012, has raised a total $17.2m.
Leanplum Dashboard
Source: leanplum.com
Mike Abbott, General Partners at KPCB, writes on the company blog:

“Leanplum provides an enterprise SAAS platform for Mobile Lifecycle Marketing, driving engagement and results across the full customer journey. It spans Personalized Messaging, UX Optimization, A/B testing and Analytics. In web, each of these areas has given rise to material companies, so you would expect a startup tackling them all would face quite a challenge. To our surprise we found Leanplum excelled in each, even compared to other solutions focused on only one.”

The investment follows the launch of Leanplum’s Lifecycle Engine, that helps marketers plan mobile campaigns on a visual timeline. Brands are able to manage automated campaigns more easily across the customer lifecycle. In addition, the tool features data analytics that measure effectiveness.
Understanding the need to accelerate the group’s growth, CEO and Co-Founder Momchil Kyurkchiev, tells TechCrunch:

“Our business grew 5x year-over-year, and we’ve received strong market validation from companies like Expedia. It’s time to put more fuel in the tank and continue to be the category leader with our cutting-edge platform. If we look back 10 years from now, we will realize that now was the time when enterprises adopted mobile en masse, just like they did a decade ago with the web. It’s really exciting to be building the leading mobile marketing platform, and this funding will fuel even more growth.”

In addition, Leanplum just launched The Mobile Masters Series, a set of best practices for mobile marketers and product managers. The series explores new and existing features as well as case studies. It aims to help clients get the data they need and incorporate insights into their own campaigns.

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