Mobile apps are the stalwarts of every business vertical. Having become an integral part of the lives of smartphone and tab users, mobile apps provide business owners an unprecedented opportunity to drive sales and boost their revenue through in-app marketing and purchases.
But have you ever wondered about the key performance indicators (KPIs) for your app? Is your answer – yes?
So let us ask you what is the most important metric to measure your app’s success? Did you say the number of downloads? Well, yes, you are right to an extent. App downloads definitely drive the success of your app, but they are not the measure of the success of your app. Why? Simply because when someone downloads your app there is no certainty that they are enjoying your app as well.
The main goal of an app is to keep its users engaged so that they keep coming back, stay longer, and take the desired actions. Thus, it is the engagement metrics such as session length, frequency of use, exit rate, etc. that give you a clearer peek into the performance of your app, helping you define clearer goals and areas of improvement.
To help business owners gain a better understanding of the relevant KPIs for their industry vertical, Dot Com Infoway is organising an in-depth seminar on the topic, “Beyond Installs – Mobile App Marketing KPIs and Metrics” on 2nd November 2017 from 19:00 hrs to 19.30 hrs IST.
Reserve your Spot Now! Register here
In this webinar, participants will gain the following takeaways:
- Why app installs are not the only KPI?
- How to identify your Hidden KPIs you’re missing?
- What makes a good KPI?
- Post-Install Metrics That Mobile Marketers Need to Consider
- Must-Measure Mobile KPIs
- Quick Comparison with Mobile App Metrics vs KPIs
- KPIs to Lookout for Common App Categories
- KPIs for App Store Optimization
The webinar will be presented by Raja Manoharan, Head of Mobile Marketing at Dot Com Infoway. Raja has over a decade of Internet and Mobile marketing experience. Along with his highly acclaimed team, he has successfully promoted hundreds of mobile apps for developers globally. Apart from designing effective marketing strategies, Raja helps his clients understand their target market to develop a holistic marketing plan right from the pre-launch stage to user acquisition and engagement. Participants will gain extensively from Raja’s insightful experience and in-depth knowledge, helping them understand and leverage engagement metrics for increased revenue.
There is no doubt that the success of an app depends on the KPIs and the metrics used to determine the level of achievement. However, even more important is to have a strategic flow for your plan. Because developing a successful app goes much beyond numbers – it is about the goals you set for your app to achieve and the metrics you employ to achieve them.
While metrics such as app installs, usage, lifetime value, session length, etc. give you key insights into your app’s performance, to truly gain from analytics, you must define the KPIs that are most essential for your business.
Hurry. To register for the Free webinar, visit Dot Com Infoway website.