Japanese spend the most on mobile apps in 2021

Anne Freer | October 25, 2021

App Business

Japan topped the rank of per capita spending on mobile games and non-game apps in 2021, according to new data from Sensor Tower.

The country saw average spending of around $149, up 18% year-on-year. However, figures exclude China because Google Play isn’t available in the country and this makes it harder to accurately compare results.

Japan, South Korea, the United States, Australia, Canada, the United Kingdom, Germany, France, Thailand, and Russia were the top 10 highest earning markets on the App Store and Google Play during 2021.

These markets generated a combined spending of $65.4 billion up from $53.8 billion a year ago.

US app stores saw some of the highest spending, climbing 24% to $30 billion.

Thailand saw the biggest increase in per capita spending jumping 33% to an average $12, up from $9 in 2020.

Germany experienced somewhat of a cool down from 2020, with average spending growing 28% compared to the 32% it jumped the year before.

Meanwhile, Canada saw the largest drop in spending growth. Users spending in apps grew 42% in 2020 versus 22% this year, which signals just how impactful COVID lockdowns were for app and in-app sales.

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