TikTok maker ByteDance is rumoured to be eyeing the hardware market to develop its own smartphone.
The developer of the popular short video app is said to be looking at developing its mobile phone that would come preloaded with its own apps, according to sources cited by the Financial Times.
The move follows the company’s recent acquisition of various patents and the hire of ex-handset maker Smartisan staff.
ByteDance’s other products include Toutiao and TopBuzz, two content recommendation platforms, a short video app Xigua Video and a news platform News Republic.
It’s not the first time that successful app start-ups are trying to break into the hardware space. In 2016, Snapchat parent Snap Inc. began to sell Spectacles – glasses which include a built-in camera to allow users to record and instantly share videos via the app.
However, the mobile devices space seems to be flooded and previous attempts by Facebook and Amazon to launch their own phones either were called off or failed.