Weav Music, the audio innovation lab behind the award-winning Weav Run app, has announced a $5 million Series A financing to change the way music is made and experienced. The round was led by King River Capital, alongside fitness leader Peloton and existing backers Passion Capital and Rivet Ventures.
Helmed by Google Maps co-founder Lars Rasmussen and marketing visionary Elomida Visviki, Weav Music’s technology personalises the experience of listening to music by adapting a recorded track in real-time to match the listener’s activity. The platform claims to seamlessly remix energy, structure and crossfades while “preserving quality and artistic integrity”.
“The music industry has made tremendous progress with ubiquitous streaming services, yet records themselves remain the same static audio files of century-old vinyl,” says CEO Visviki.
“We’re committed to evolving the way music is created and experienced. To that end, we’re thrilled to join forces with King River, whose partners have played an influential role in some of the world’s most game-changing technologies over the past few decades.”
The investment round will enable Weav Music to expand its adaptive music platform – currently available through its Weav Run app – throughout the health and wellness industry and beyond. The startup has already produced adaptive tracks by top artists via licensing deals with both major and indie labels.
The new capital will empower the company to continue building its partnerships as well as its library, and broaden well beyond its fitness roots. It will also enable the team to continue scaling its adaptive music production via deep learning.