Instapaper is now owned by Pinterest

Andy Boxall

In App Deals. August 24, 2016

instapaper logo

Instapaper, an app for discovering and saving online articles, has been acquired by Pinterest for an undisclosed sum. Instapaper was previously acquired by Betaworks back in 2013, while Pinterest has been actively buying up companies for several months.

Pinterest has acquired Instapaper

pinterest

In a blog post announcing the acquisition, Instapaper said:

“There is a lot of overlap between Pinterest and Instapaper. Joining Pinterest provides us with the additional resources and experience necessary to achieve that shared mission on a much larger scale.”

The app will continue operating independently, and nothing is expected to change for the end user, but the team will relocate from New York to Pinterest’s headquarters in San Francisco. Instapaper’s Instaparser tool will be closed from November 1 though. The app’s parsing technology may have been attractive to Pinterest, as it’s mentioned Instapaper’s parsing tech will be used for certain Rich Pins.

Learn more about Instapaper here.
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