Instantly, the insights platform for market research firms, has partnered with entertainment marketing company, Viggle, allowing it to tap into Viggle’s 10m registered customer base to measure the impact of mobile ads within the Viggle app. Customers will also have the chance to earn Viggle points if they participate in Instantly-supplied market research and ad effectiveness surveys.
Viggle Entertainment Rewards
Brands can measure the impact of their campaigns across various media channels such as mobile, radio and video using Instantly Ad Effectiveness.
Edan Portaro, Executive VP of mobile innovation, Instantly, says:
“The expanding presence and integration of mobile in our everyday lives gives us more insight into what people are seeing, hearing and experiencing than ever before. By partnering with Viggle, we are tapping into this great mobile resource to provide brands with an accurate understanding of their advertising campaigns’ success.”
The partnership allows Instantly to measure user engagement with cross-screen ads and track resulting consumer purchasing behaviour, providing good insights on ROI for marketers. John Small, Chief Financial Officer, Viggle, adds:
“This new partnership further illustrates the power of the Viggle app to give advertisers the valuable metrics they need in order to evaluate viewership demographics accurately, while serving as a significant new driver of revenue for Viggle. In turn, we believe Viggle users will enjoy the new opportunities to earn Viggle points made possible by participating in the market research studies provided by Instantly.”