Instagram, the popular photo app, has just stepped up verification efforts for larger accounts. This week, the company announced that account holders with large audiences would have to verify their accounts by submitting their legal or business identification for approval.
The move is part of a larger effort to step up credibility and security across the app.
In addition, Instagram announced that it would add two-factor authentication to ease the log-in process.
Larger accounts will now also carry additional information for users to double check, including the date the account was created, the country where it is located, the accounts with shared followers and any username changes. In addition, users can now check ads that any large accounts are currently running.
Mike Krieger, Co-founder and CTO of Instagram wrote:
“We’ve been focused on the safety of our platform since the very beginning, and today’s updates build upon our existing tools, such as our spam and abusive content filters and the ability to report or block accounts. We know we have more work to do to keep bad actors off Instagram, and we are committed to continuing to build more tools to do just that.”
The blue verified badge on Instagram has made it easier for users to find the actual accounts of celebrities more easily in the past. The additional verification measures are stepping up authenticity effort across the platform. Large accounts will have to provide their username, full name and a copy of their legal or business identification. None of the information will be shared publicly and once reviewed, accounts receive the badge of approval.
However, Instagram reserves the right to reject requests for verification.