Online retailers are now able to sell through Instagram with BigCommerce, the eCommerce platform. The company just launched a new integration which will enable BigCommerce merchants to access shopping features through the imaging app to enable consumers to browse products, but more importantly allow them to shop through the posts.
Ken Natori, President for women’s fashion brand, The Natori Company, which already utilised the eCommerce expansion, explains:
“Instagram has played a major role in helping us build a brand, and we love how the new shopping features allow us to easily showcase our products in a way that feels authentic to the community we’ve built. In just a few short weeks of using the new shopping features on Instagram, we’ve seen a 100 percent increase in revenue from the channel and a massive 1,416% increase in Instagram referral traffic to our website.”
Around 800 million people are using Instagram each month with 80% of them following at least on brand account.
Via BigCommerce, brands will be able to tag their products in Instagram posts to add contextual information such as pricing and product descriptions and make them instantly accessible in a single click. The tags are clickable and shoppers are redirected to purchase the products they are interested in via the merchant’s BigCommerce store.
That means interested brands and businesses will need to create a BigCommerce store to take part in the opportunity.
Brands and retailers will also be able to check out insights from their tags, such as how many people clicked a “shop now” link or interacted with a product. Ultimately, this should help brands to improve their product targeting and advertising.
“As content and commerce become more intertwined, our mission is to provide merchants all the tools required to effectively sell to customers in all the places they choose to shop,” said Russell Klein, senior vice president of corporate development at BigCommerce. “Thousands of BigCommerce merchants have grown their brands on Instagram, and it’s clear from the extraordinary results we’ve already seen that these new features represent a significant step forward for merchants, consumers and the promise of social commerce.”