Instagram launches Guides for creators and users

Instagram is rolling out a new feature that lets creators curate their content from a single location.

The Guides feature allows Instagrammers to find information and inspiration from their favourite accounts in a single place.

The popular photo app will be kicking off the launch of Guides by focusing on wellness content to help people struggling on lockdown take care of themselves.

“To view a Guide, visit the profile of participating creators or organizations like @afspnational@heads_together@vitaalere@klicksafe@headspace_aus@deepikapadukone@sudahdong and @eenfance. Then, tap the middle icon to view their Guides,” Instagram wrote in a blog post.

A Guide typically includes posts and videos that creators have curated themselves. They can also incorporate useful tips and information alongside their curated content.

Users can click on individual images or videos to learn more about it.

Guides can be shared to a user’s Story or in Direct.

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