Instagram for Business has made a big leap, offering marketers the chance to connect more easily with brand audiences through linked Instagram posts. Carousel ads offer advertisers greater flexibility by allowing users to swipe left from a post and view additional content. The company compared the service to multi-page print campaigns, with the added ability to link to other sites.
Previously, Instagram posts have not included clickable links. The latest introduction will be welcome news for marketers.
Instagram carousel ads in action
Donald Buckley, Executive Vice President, Program Marketing, Media, Promotions and Digital Services, Showtime Networks Inc, confirms:
“The Instagram carousel expands our ability to showcase the richness and complexities of Penny Dreadful and the series’ multi-dimensional characters. As the series delves deeper into the psyches of the family, this new feature will allow us to further engage with fans.”
Gregarious Narain, CTO, Chute, said:
“As of now, there are no public plans to expand the feature to the full Instagram userbase. The optimist in me is hopeful that slowly Instagram will expand these features, but the realist in me acknowledges that even if they do expand, it’s going to be slowly. As we all learned from the #Instapurge of 2014, maintaining the authenticity of the Instagram community is one of the platform’s top concerns. I would guess that they’re looking into ways to first combat any sort of spam linking before rolling the feature out to it’s 300 million users.”
The new format will be introduced on a limited time basis, as Instagram adapts the new feature to include feedback and performance.