Instagram dominant social media platform for 42% of marketers in 2020

Anne Freier

In Mobile Advertising. January 7, 2020

Instagram is going to be a dominant platform used by marketers in 2020, according to a poll of 1,000 people by Social Media Today.

The findings highlight just how successful the imaging app has become in attracting brand spend. But it also raises worries that competition on the platform will become harsher.

Instagram attracted 42% of the votes, followed by Facebook (33%), LinkedIn (16%) and Twitter (9%).

“If you plan to market on Instagram in 2020, whether through ads or organic content, make sure that you spend the time to create something truly impactful. You don’t want to slack on creative content here, or you’ll likely lose out to the competition,” the authors write.

The survey did not include other platforms such as TikTok, Snapchat, Pinterest and YouTube, which means that some of them could still attract major attention and investment from advertisers in 2020.

The type of content marketers plan to use predominantly as part of their social media strategy this year include social ads (29%), in-house content (29%), influencer posts (21%) and UGC (21%).

In other words, advertisers are planning to use both paid and organic content at a rate of roughly 50:50 this year.