Instagram carousel ads that mix videos and images have higher engagement rates than videos or images alone.
That’s according to an analysis of more than 22 million posts and 3 million carousels by Social Insider and Bannersnack.
Since they were first launched, Instagram carousel posts have grown from 4% to 19.4%.
According to Jenn Herman, Instagram Expert & Social Media Strategist, says:
“If you use a carousel post, and a follower scrolls past the post with the first image, Instagram will show them the same post a second time (only a second time, not more than that) with typically the second photo or video from the carousel. This gives you double the exposure opportunities to your followers and a second chance to connect with them if they didn’t react to your first post image or video.
While this all sounds great, I caution against overusing carousels. You don’t want every post to be a carousel because it can overwhelm your audience and require too much content creation.”
They offer much higher engagement rates (1.92%) compared to other posts, with 33% of them having two slides and 20% having three slides.
Carousels with ten slides actually performed even better for engagement (2%).
When posts included call-to-action and asked users to swipe left, they were performing even better than standard carousels (2%).