Instagram adds reshare stickers and alerts users when they’ve seen all the posts from the last 48h

Instagram has launched some new features including sharing of posts as stickers and alerting users when they’ve seen all the posts from the last 48 hours.
Users who spot something inspiring in their feeds can now reshare a post as a sticker to their own Stories or even add it to a friend’s post. Sharing is simple: they just press the paper airplane button below the relevant post they wish to share and from there can create a story.
They can customise the background, rotate, scale and move the sticker.
Importantly, all shared content contains the original Instagrammer’s username. That means if users are liking a sticker, they opt to check out more.
In addition, the company has rolled out a feature that tells users when they’ve seen everything in a feed. The “You’re All Caught Up – You’ve seen all new post from the past 48 hours” alert is currently being tested. It tells users that they’ve seen all the posts from the people they follow within the last 48 hours.
It’s not entirely clear why Instagram chose to test the addition, but it could be a great tool for users who are constantly checking their feeds to ensure they don’t miss out on any posts. Perhaps it also caters to Instagrammers who have been annoyed that they potentially miss out on posts given that the algorithm seems to cherry-pick posts rather than show them chronologically.
Instagram CEO Kevin Systrom later confirmed to TechCrunch that the company was indeed building tools to help users manage their time more wisely.

“It’s true […]. We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional. […] Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.”

Arguably, the roll-out could annoy advertisers given the users would be more likely to close down Instagram and thus see fewer adverts. However, it appears to fall right within Facebook’s strategy to focus on long-term rather than short-term engagement sustainability.

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