Instagram adds Live Rooms for collaborative livestreams

Anne Freer | March 3, 2021

App Business

Instagram is launching a feature that lets users go live together with three other people.

Dubbed ‘Live Rooms’, the tool makes it possible to broadcast together. That sounds a bit like the video version of Clubhouse.

Previously, Instagram users could only livestream together with one other person. The update opens the door for more collaborative video sessions – from podcasts, to interviews, panel discussions and even music jams.

“Being able to have open, face-to-face conversations on Instagram Live has helped us capture attention and connect directly with our millions of Roommates,” said Angelica Nwandu, Founder of The Shade Room. “We’re excited to use Live Rooms to expand our reporting capabilities, engage with our followers, and to continue growing our platform.”

Viewers can support hosts by purchasing badges. Live streams also incorporate shopping and fundraising functionalities.

To launch a Live Room, users simply swipe left and pick the Live camera.

Then they add a title and tap the Rooms icon to add guest. The host remains visible at the top of the screen.

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