Influencers prefer authentic brand partnerships and monetary compensation

Anne Freier

In Influencer. October 11, 2019

The majority of influencers – some 70% – judge brand partnerships by what they are being offered and how a brand aligns with an influencer’s own motifs.

According to research by eAccountable, based on the answers of 400 mid-level influencers, the average budget for an influencer marketing campaign is $250 to $400 per post. But costs vary as some influencers with more followers (100k) are going to be more expensive.

Influencers say they mostly get discovered through advertisers reaching out to them, but some 70% are also part of an influencer network. Influencer networks are a good way to find creatives that fit a certain brand objective.

The influencer’s Instagram can quickly feel inauthentic, which is why most influencers post less than 25% of sponsored content. Authenticity is important to creatives and social media influencers. For marketers, this means that space is limited.

Although there’s been much debate over audience trust in sponsored posts, over 90% of influencers still believe their sponsored posts are trusted by their followers.

The average view per post ranks between 1,000 to 10,000 views. Very few influencers achieve views higher than 1 million.

Influencers provide a service to a brand and as such, they expect to be compensated monetary. Around 20% also accept payment with products.

Just like marketers themselves, influencers understand that the success of campaigns is measured through impressions, site traffic, sales, and new followers.

Influencers believe that blogs and Instagram are the top channels for reaching audiences.

They aren’t picky when it comes to choosing on-going partnerships or one-time campaigns, but influencers do prefer on-going partnerships. This also increases the authenticity factor for creatives and boosts campaign success.