Influencer marketing software provider InfluencerDB just added a new feature that lets brands manage and analyse their influencer marketing campaigns.
The Campaigns feature also allows marketers to view their active and completed campaigns all from within one dashboard, with the aim of making better decisions for influencer marketing activities.
The feature includes a Campaign Dashboard that lets users gain an overview of all their campaigns including a summary of their influencers, budgets and campaign schedules. The Campaign Manager tracks an influencer marketing campaign and budgets.
Meanwhile, the Influencer Deal page provides brands with an overview of their influencer partnerships.
“Campaigns is an essential and crucial step when it comes to executing effective influencer marketing campaigns,” says Dan Anisse, Vice President of Product at InfluencerDB. “What we are aiming to do with Campaigns is to fully integrate the users’ workflow with the InfluencerDB software. We wanted Campaigns to deliver a complete solution from the discovery of Influencers, all the way to reporting the performance of these influencers.”
According to research by MediaKix, the majority of marketers find influencer marketing to be effective, however, measurement is still a key area of concern for 78% of respondents.
With Campaign, clients can assess metrics of their collaboration partners, manage influencer-generated content and also identify their top-performing partners.