Takumi, an Instagram influencer marketing platform, has reportedly raised £3 million in Series B funding from angel investors and venture capital funds from the US and UK. The new funding will be used to fund its existing product and to scale up into the US market.
Founded in 2015 by Mats Stigzelius, Solberg Audunsson and Gummi Eggertsson, Takumi works with social media platform Instagram to find relevant ‘influencers’ for brands including the likes of Heinz, Gillette and Nestlé. Any Instagram user with 1,000 or more followers are able to apply as an influencer but only 7 per cent of people are accepted.
The channel allows marketers to crowdsource content creation and target potential consumers through local creators who have proven to consistently outperform larger celebrity accounts. Takumi claims to have worked with over 800 brands and 15,000 influencers since the marketplace launched in November 2015.
Solberg Andunsson, co-CEO, said:
“Our focus from day one has been on a superior influencer experience and distributed sales teams close to the world’s biggest buyers. Influencers want a great app and lots of trust to speak to their audiences in an authentic voice. We’ve managed to bridge this gap and that’s what the Takumi brand stands for today; quality and trust.
“Brands have been stepping up their campaign requirements and are more wary of influencer audience quality. Our recent platform changes to address such concerns landed our biggest quarter ever in Q1 this year.”
Takumi employs 40 people and operates from offices in London, Reykjavik, Berlin and New York.