The Indian government confirmed this week that it would ban 59 apps by Chinese developers including ByteDance’s TikTok.
The measures are being implemented to ensure the “national security and defence of India”.
The news are a significant blow for ByteDance as India is one of TikTok’s major markets. 30.3% of its downloads came from the country.
TikTok previously attracted criticism from Indian users after abusive or racially sensitive videos emerged on the platform. This prompted Indian users to call for a removal of the app and other Chinese apps.
TikTok was also blocked in India for a week back in 2019 which cost ByteDance $500,000 a day.
Other apps that have also been banned include Shareit, Kwai, Baidu map, Shein, WeChat, Weibo and Clash of Kings.
Around half (27) of the 59 apps featured among the top 1,000 Android apps in India.
According to an analyst at research firm Counterpoint the ban would affect one in three smartphones in India.
At this point, there is not much clarity as to what the ban constitutes or how Apple or Google should react.
Both companies confirmed that they had yet to receive or review the order from India.
The ban has dire consequences for Chinese app makers which make up 80% of the Indian smartphone market.