In-app revenues increase 8% in May due to coronavirus lockdowns

The coronavirus lockdown continues to benefit in-app revenues and app monetisation, according to data published by AppsFlyer.

During the first week in May, consumer in-app spending rose other 8%. This brings in-app revenue increases to a total 36% since March.

But as economies begin to relax lockdown rules and are getting ready to open back up, installs are declining.

Shopping, gaming and entertainment apps are among the categories that continue to see growing user interest. In fact, 60% of US and EMEA app categories saw revenues lift compared to 50% in APAC and 45% in LATAM.

Gamers continue to be active with revenue in gaming apps rising by 37% during week four and jumping 16% during the first week of May.

During March, gaming app marketers remained very active. However, user acquisition has slowed down by more than 20% since then.

Online delivery has benefitted shopping apps with revenues up 35% since week four.

Video streaming apps noted a 6x boost in user subscription rates as more people are using streaming apps during lockdowns (+125%).

Although travel apps continue to suffer, there are some positive signs emerging out of China with a 55% rise in revenue as people travelled domestically for Labor Day events.

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