Google says 2017 was its most successful year yet at removing ads, apps, and sites that violated its policies.
In a blog post, Google writes:
“For the last 15 years, we’ve invested in technology, policies and talent to help us fight issues like ad fraud, malware and content scammers. Last year, we were able to remove more bad actors from our ad ecosystem than ever before, and at a faster rate.”
What does this mean? Google removed 700,000 bad mobile apps last year, along with 320,000 ad network publishers, plus blacklisted 90,000 websites. However, these numbers are insignificant compared to the rate with which it removed bad ads.
In total, Google removed 3.2 billion ads in 2017 — that’s 100 per second — including blocking 79 million that directed people to sites containing malware. This resulted in the removal of 400,000 websites containing malware. The number also took care of 66 million ads that tricked users, and 48 million ads pushing users to install software.
Google states it will continue to improve online safety:
“As consumer trends evolve, as our methods to protect the open web get better, so do online scams. Improving the ads experience across the web, whether that’s removing harmful ads or intrusive ads, will continue to be a top priority for us.”