If you work in digital advertising, you likely get bombarded daily with scary fraud forecasts, pushed by various analytics or attribution vendors that have recently decided they want to get a piece of the ad fraud pie. Rather than specializing in fraud prevention, these companies do something else and also-offer fraud prevention. These Also-Offerers use words like “machine learning” and “real time” while name dropping fraud tactics to try to convince you that they know what they are doing.
Too much time and money are wasted on ad fraud to continue trusting also-offerers with your fraud mitigation. Mobile ad fraud prevention, like any security and fraud prevention in other industry, is a job for a specialist!
But how can you tell a company that actually knows its stuff, from an Also-Offererthat is just full of BS?
Check out TrafficGuard’s guide to what a real fraud prevention specialist looks like.