One million users in one year would be a dream result for most mobile marketers. So it’s fair to say that Marina Guz, Head of Growth at Familo, had the ears of the attendees of the App Promotion Summit Berlin when she took to the stage.
Discussing the meteoric rise of the company’s family network app, her talk focused on the following topics:
- Which global markets you should be focusing your marketing effort on.
- How to buy installs effectively with a limited spend.
- How to localise your app and your product for global growth.
Check out all of Marina’s talk by watching the video below.