Herow closes $18.6m round to continue improving app experiences for users

Ben Heathcote

In App Marketing. October 20, 2019

Herow, a French startup that allows apps to maximise mobile engagement with their users, has closed its $18.6 million Series B funding round. The money came from existing backers Xerys Fund, Siparex and Calao Finance.

Founded in 2007 and formerly known as Connecthings, Herow describes itself as a leader in mobile engagement and user context. It will use the funding to continue deploying its contextual engagement SaaS solution beyond existing markets in Europe and the United States.

“In an increasingly saturated mobile app market with highly demanding consumers, offering personalized mobile experiences are of critical importance to app marketers and developers in order to stand out and build long-lasting relationships with their end users,” said Laetitia Gazel Anthoine, the company’s founder and CEO.

“We purpose built Herow to support the creation of more intelligent engagement campaigns and combat mobile saturation while protecting user privacy. This new funding round will help us bring these benefits to customers in new markets.”

Herow already powers apps in the mobility, dating, gaming and entertainment sectors, and aims to increase its client base sevenfold by the end of 2020 as it scales out the platform.

Some of the funds in this new round are earmarked for expansion, continuing to grow in the North American market, opening a new office in San Francisco by the end of 2019, and beyond the continent in 2020.