Half of mobile users agree: fitness apps are useful

Nearly half (46%) of mobile app users believe that mobile apps are helpful in fulfilling their health and fitness goals.

That’s according to new research from AdColony based on the answers of 600 responses from participants aged 14 to 75+ years.

A total of 54% said they used a smartphone and 26% used a smartwatch to work out. Just 13% do not use devices for their workouts.

Unsurprisingly, music is the number one reason (70%) to use a mobile device, followed by watching exercise videos (28%).

More than half (57%) also believe that smartphones are important to exercise. However, far fewer are interested in paying for a fitness or nutrition app (26%).

The average number of fitness-related apps 80% of users own is one to three. Fitness apps enjoy regular usage with 32% of respondents using them every day.

The top three fitness apps were My Fitness Pal, Fitbit and Samsung Health.

Coronavirus lockdowns had a noticeable effect on mobile device usage for fitness. Before the outbreak, just 50% said they used their devices for fitness and nutrition goals. This percentage rose to 75% following the March lockdowns.

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