The coronavirus pandemic will have an effect on mobile and digital ad revenues among even some of the largest networks, aka Google.
According to new research by eMarketer (shared via email), ad revenues at Google will decline 5.3% in 2020 to a total ¢39.6 billion.
This also has an effect on the company’s digital ad market share – bringing it down to 29.4% from 31.6% in 2019.
eMarketer previously estimated that US ad revenues at Google would grow nearly 13% but its market share would still decline this year.
“Google has been growing its net US ad revenues at a slower rate than the overall digital ad market since 2016, so this year will continue a trend of Google losing digital ad market share in the US,” said Nicole Perrin, eMarketer principal analyst at Insider Intelligence.
Overall, the ad market in the US is expected to reach $134.7 billion – a rise of 1.7%.
But it’s the smallest gain the three big players – Google, Facebook and Amazon – have seen in some 10 years at just 0.2 percentage points.
Google’s US share of the search advertising market is expected to decline from 61.3% to 58.5%.