Google has upped its efforts to get rid of disruptive ads with the release of the latest Chrome browser version.
The company recently launched a series of user protection features that are intended to shield consumers from being tricked or misled into taking certain actions online. Such ad types may be prompting users to “close” an ad or click on a link to save their system from being attacked. Many of these tricks are being used by phishers or scammers, Google explained.
Specifically, the release blocks pop-up and new window request ads. The result is that some websites are having all of their ads blocked.
“Last year, after hearing from Chrome users, we launched a set of user protections against ‘abusive experiences’ – experiences designed to intentionally mislead and tricker users into taking action on the web,” Vivek Sekhar, product manager for Chrome said in a blog post.
“However, we’ve learned since then that this approach did not go far enough. In fact, more than half of these abusive experiences are not blocked by our current set of protections, and nearly all involve harmful or misleading ads. As a result, today we are announcing expanded efforts to better protect users against these abusive experiences.”
With the roll-out of Chrome 71 in December 2018, the browser will be removing all adverts across a small number of websites that have been shown to consistently feature abusive ad types.
For worried website owners, Google has provided the Abusive Experiences Report which evaluates if a website contains abusive experiences that should be removed. Website owners then have 30 days to fix the issue before Google removes the ads.