Google has introduced shoppable ads for Google Images, following the likes of Pinterest and Instagram to boost consumer-retailer connections.
According to research by the Internet company, 50% of shoppers use Google Images to search for the products they intend to purchase.
By bringing shopping ads to Google Images, advertisers and brands can showcase products for sale within their sponsored ads among image results.
Google said it was currently testing the format with select retailers using search terms including “home office ideas”, “shower tile designs” and “abstract art”.
Any sponsored images will also include price tags that can become visible when a consumer hovers over the image.
The company has previously launched Showcase Shopping ads, which lets retailers promote their products and brands using images, descriptions and promotions.
As part of its commitment to the retail journey, Showcase Shopping ads will also be coming to Google Images.
Furthermore, the company is expanding its Merchant Center through retailers’ product data. Retailers can submit their product data free of charge to enable Gogole to show more product information to potential customers.
“Today’s consumers are interacting with us across a multitude of touchpoints, searching and asking for ideas. To help inspire them, we’re continually thinking of ways to create better shopping experiences. And, we want to continue partnering with retailers like you so we can help consumers in these moments that will drive them to the final purchase,” the company wrote in a blog post.