Google officially rolls out Chrome ad-block extension

Anne Freier | February 20, 2018

Mobile Advertising

Google Chrome’s ad blocker extension may have delighted users, but caused outrage among advertisers.
Chrome is now the most used web browser on both mobile and desktop devices. Its overall usage has been predicted to be 56.31% in market share. At the same time, Google has some of the largest online advertising business which makes the move all the more questionable among publishers and advertisers.
The ad blocker had been in the making for quite some time now. It will essentially enable users to get rid of their third-party blockers in order to cut down on irrelevant ads across websites.
It blocks pop-up ads, autoplay video ads with sound and larger ads that scroll along when a user does.
Google’s Coalition for Better plans to get rid of intrusive adverts across the Internet – those which get people to install ad blockers in the first place.
Therefore, publishers which rely on ads to drive their otherwise free websites are worried. However, Google won’t be blocking all ads – only those which are not meeting industry standards set by the Coalition.
The web giant employs a sample webpage to judge whether a site meets the ad filtering process. Publishers who fail are given 30 days to fix the issues before Chrome blocks all their adverts.
One of the core points in the discussion surrounding the ad blocker now seems to be whether Google may be using it to increase a lead for its own ads. Publishers can pay Google to whitelist their websites.
At the same time, the company is growing aware of how it is perceived by the public. Much like Facebook’s image has taken a hit among users recently, Google is being more and more viewed critically and may be making changes to adapt this image.

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