Google launches Speed Scorecard to help businesses improve the mobile web experience

Anne Freier | February 27, 2018

Mobile Advertising

Consumers nowadays expect a fast and seamless digital experience on the mobile web.
That is why, Google has just released a new tool that could help businesses and retailers learn more about their mobile sites to help improve them for consumers.
According to Google’s own research from 2016, 53% of website visits are abandoned on mobile if it takes three seconds or more to load.
At the Mobile World Congress, Google just launched its new Speed Scorecard that lets companies compare their mobile website speed with other companies.
The new scorecard shows the speed of thousands of sites from 12 countries worldwide. It is based on the Chrome User Experience Report, a database of real-user latency data.

Faster web speed means higher conversions

Google reckons that mobile websites should fully load within five seconds on mid-range mobile devices and 3G connections whilst 4G connections should load web pages in just three seconds.
For every one second delay in page loading time, conversions can drop by as much as 20%. To find out exactly how much a company may be losing in conversions, Google also launched the Impact Calculator. The tools offers a simple way to calculate how much revenue could be saved by improving a mobile site.
Among other features and tools that Google recently introduced to help boost the mobile experience are “Landing Pages” in AdWords that help retailers view their most mobile-friendly URLs and measure which ones are driving sales.
The company has long been touting its Accelerated Mobile Pages (AMP) which provide faster load speeds and help retailers create a more seamless shopping experience.
In addition, Google has plans to start processing click measurements so that customers won’t have to wait as long for a landing page to load.

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