Google invites developers to try out its early virtual reality advertising tool

Developers working on virtual reality projects, and wondering about advertising in the future, can help Google test its first VR ad system. It started life as part of Google’s Area 120, where Google employees can work on and showcase side-projects, and is now at the stage where developers can give it a try.

Advr is a Unity plug-in and can operate across mobile-based virtual reality systems, which includes Google Cardboard, Google Daydream, and Samsung’s Gear VR headset. The driving force behind it is to provide a non-disruptive ad experience for users.

This has evolved into a floating cube in the VR space, which when interacted with can show video ads, and end with a call-to-action for the user to follow. When the cube is closed, it shows a basic icon and some small screenshots.

Google says:

“Our work focuses on a few key principles – VR ad formats should be easy for developers to implement, native to VR, flexible enough to customize, and useful and non-intrusive for users.”

Google is inviting developers to apply for access to the early SDK, which can be done here.

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