Google is making it easier for advertisers and publishers to test the speed of their mobile websites with the launch of updates to ‘Test My Site’.
Even a one-second delay on a mobile load times can have an impact on conversion rates by as much as 20%.
Test My Site was originally launched in 2016, but now Google has made it easier for businesses to compare their site speeds, rank them, measure the potential impact of site speed on revenue, obtain recommendations to fix slow speeds and share reports with teams.
In addition, the Internet company has upgraded Rich Communications Services (RCS) business messaging.
Brands tend to use RCS to promote daily deals or allow customers to fill prescriptions and check account balances.
For example, customers of Overstock will receive a purchase and shipping confirmation, whilst Walgreens patients are able to monitor when their prescriptions are ready.
The updates allow businesses to add branding to their SMS, as well as business verification, rich media, suggested replies, actions and analytics.