Google freshens up Play Store look making it easier to find games

Anne Freier

In App Business. August 26, 2019

Google has just upgraded the look of its Play Store to make it easier for users to find the apps and games they are looking for and improve the overall store experience.

The company announced a complete visual redesign.

The Play Store which has over two billion monthly active users has been given some user-facing updates for a cleaner feel. The premium look should ease app discovery and accessibility for all users, Google said in a blog post.

Specifically, the company added a navigation bar at the bottom of the Play Store on mobile devices and a left navigation tab for tablets and Chrome browsers. This should speed up browsing.

It has split categories into games and other apps so users looking for new gaming apps now will find it easier to search for the right game.

Google also added richer app information at the top of the page alongside a prominent call-to-action button.

Users can view app details and make an informed decision to install an app.

Developers will be seeing a new and updated icon system. Google provided guidance on how to create a compelling store listing page and advises developers to use store listing experiments to test the best app icon, images and videos to reach users.