Google boosts monetisation options for YouTube video creators

Google is making it significantly easier for YouTube creators to monetise their content in an effort to boost engagement across the popular video platform.

According to the latest announcement, the company will be expanding its Channel Memberships to channels with over 100,000 subscribers. These memberships had previously been only available for selected creators. They allow channel owners to charge viewers $4.99 for a monthly subscription to gain access to exclusive content, receive badges and other extra content.

Additionally, YouTube has partnered with Teespring to let creators customise and sell their own merchandise including phone cases and clothing. Channels in the US with more than 10,000 subscribers will be the first to be able to sell their own merchandise this way.

As part of its commitment to enhance creator content production, YouTube also released Premieres – a feature that lets makers upload pre-recorded content as a live moment. When a creator releases a premiere to promote content a public landing page is created. Fans can then easily chat with each other whilst watching a clip.

Super Chat can now be used across traditional YouTube videos and Channel Memberships.

The latest additions signal an effort by the video platform to seriously boost features outside of just traditional digital video.

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