Going with the Pokémon GO flow

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Partner Post - Oplytic Mobile Marketing and Engagement

Posted: August 8, 2016

Pokémon GO is something of a cultural phenomenon. Since its launch last month, Nintendo’s free mobile game for iOS and Android devices has, according to SurveyMonkey, become the most successful mobile app in history. In addition to surpassing Tinder, its user-base supersedes Facebook, Twitter, Snapchat and others on Google Playstore rankings—even with crashing servers, questionable security and unwanted updates.
People playing Pokémon GO on the street

Augmented Reality
Apart from those adorable Pikachu, much of Pokémon GO’s massive popularity stems from its use of augmented reality (AR). Consequently, you can bet other apps aiming to cash in on this craze will soon appear with AR features of their own. Although it’s interesting to know, before Pokémon Go’s augmented reality took the world by storm, global mobile app companies were gearing up for a change. According to a June 2016 report from CB Insights, international businesses upped AR and virtual reality (VR) investments from $238 million at the end of 2015 to $1.08 billion at the top of this year, despite Tech.pinions prediction that AR won’t become an integral part of the consumer VR cycle until 2020.
Virtual Reality 
With rumors that Pokémon GO may soon be played on Google Cardboard or other VR equipment and related wearable accessories, VR presents expanding markets. In fact, a recent study at Cedars-Sinai Medical Center suggests virtual reality may work as well as narcotics as 60 patients suffering from abdominal pain, pancreatitis or pneumonia used AppliedVR-provided content including the game Bear Blast as a mind-altering distraction to relieve and reduce their own pains.
Your Reality
While market segments experiment with the future of AR and VR products and services, there’s no question Pokémon GO is influencing the way mobile app development is seen today. To ensure you’re making the most of this technology, visit https://oplytic.com/demo/.

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