Fortnite black-out event most viewed gaming event on Twitter and Twitch

Anne Freier

In App Business. October 28, 2019

Epic Games’ “The End” event for Fortnite was the most viewed gaming event on Twitter, Twitch, and YouTube – ever.

The event marked the launch of the game’s 11th season. With it, Fortnite launched a redesigned map.

According to Epic Games, the maker of the popular online game, the two-day, black hole event attracted seven million views. It was a stunt designed to suck 250 million players into a dark abyss.

On Twitter, the event clocked 50.7 million minutes and attracted a whopping 42.8 million views. A total of 1.4 million viewers remained glued to their screens on the micro-blogging website.

On Twitch, over 1.7 million people tuned into the official Fortnite stream or third-party streams. Epic told The Verge that this marks “the platform’s peak concurrent record on a single game category”.

YouTube attracted even more views at 4.3 million.

Epic has yet to share how many players joined the event in-game, but it’s likely to have attracted a significant proportion of players.

The event demonstrates how much impact a carefully designed and daring marketing stunt can have.