Epic Games’ “The End” event for Fortnite was the most viewed gaming event on Twitter, Twitch, and YouTube – ever.
The event marked the launch of the game’s 11th season. With it, Fortnite launched a redesigned map.
According to Epic Games, the maker of the popular online game, the two-day, black hole event attracted seven million views. It was a stunt designed to suck 250 million players into a dark abyss.
On Twitter, the event clocked 50.7 million minutes and attracted a whopping 42.8 million views. A total of 1.4 million viewers remained glued to their screens on the micro-blogging website.
On Twitch, over 1.7 million people tuned into the official Fortnite stream or third-party streams. Epic told The Verge that this marks “the platform’s peak concurrent record on a single game category”.
YouTube attracted even more views at 4.3 million.
Epic has yet to share how many players joined the event in-game, but it’s likely to have attracted a significant proportion of players.
The event demonstrates how much impact a carefully designed and daring marketing stunt can have.