The importance of marketing an app via Facebook and Twitter was a key theme at the App Promotion Summit in London this year. Fiksu‘s Regional Manager of EMEA, Benjamin Hansz, spoke about the huge reach these two social media platforms have. He also stated how Fiksu’s expertise and tools get the most out of them for app advertisers. A selection of best practices for improving app marketing performance on Facebook was part of Fiksu’s presentation, along with some case studies that showed how three different games achieved their rank, volume, and ROI goals using the social media platform.
Fiksu’s Benjamin Hansz talks about using Facebook and Twitter for app marketing
The core message of the presentation was to tell app advertisers about the power of the social media platforms, while also discussing how those who are already using Facebook and Twitter may not be getting the best from them. Benjamin highlighted the potential reach and long term value of both social media platforms for app marketers, along with the individual benefits of using them as well – for example, Facebook reaches over 1 billion mobile users, while Twitter has over 200 million monthly active mobile users. He then spoke about Fiksu’s integrations with the Facebook and Twitter platforms, including their ability to track data when using them, tailored audiences for Twitter, and their programmatic media buying and optimisation tools for Facebook.
Fiksu’s Marketing your App or Game on Facebook and Twitter Presentation
You can check out Fiksu’s presentation and slides below:
The Twitter Reaction
Here’s how some of the attendees at the App Promotion Summit in London responded to the Fiksu presentation on Twitter.
Facebook ads are double-edged:
That’s the truth:
Thanks to Benjamin and Fiksu for giving such a compelling talk. You can find more coverage of App Promotion Summit London 2014 here and we’ll be releasing the video and audio recordings of the event soon.